Directional Pad

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Sunday Dramabomb: Vivendi & Activision merge into “Activision Blizzard”

Posted by inpheaux on December 2nd, 2007 at 4:16 pm

In today's "Certainly Didn't See That Coming" news, Vivendi Games and Activision have buddied up to form "Activision Blizzard".

So . . . it looks like we're down to three omni-platform super-developer/publishers now. In one corner we have EA, the only company allowed to make sports games, and who will be making sports games with tiny little incremental upgrades every year until the end of time. They also have a stranglehold on the cross-promotional branded shovelware market, and have lately been bolstering their army of developers by buying-up companies like Bioware/Pandemic.

In the next corner we have the newly-formed Activision Blizzard. Activision on their own is already in the middle of a record season thanks to Guitar Hero 3, Call of Duty 4 and Tony Hawk 39, and as for Blizzard, well, Blizzard is always in the middle of a record season thanks to having the MMO industry by the balls. Normally when a company I like (such as Blizzard) gets gobbled up in a large merger like this I get worried, but in this case I'm not concerned at all. I'm pretty sure everyone involved knows Blizzard knows full well how to make mountains of cash without any intervention from whoever their corporate masters are this week. Furthermore, I'm rather sure everyone involved knows not to try and mess with Blizzard's practices.

In the last corner we've got Ubisoft. . . . but really, in light of this merger, Ubisoft is looking kinda weak. I mean, they've only got a tiny fraction of the licenses either EA or Activision Blizzard have rights to, and have only 3 or 4 studios compared to the jillions EA and Activision Blizzard have.

I'd watch your back, Ubisoft. Looks like you might be next.

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